My father did a remodel of a piano and organ store when I was around six years old. As a bonus for his work, he received a discount on piano lessons for me. I never enjoyed playing the piano very much, but it served as a gateway drug that kept me hooked on music for … Continue reading Are you positioning your firm like a Casio or a Steinway?
Tag: Construction Marketing Ideas
Make sure to cast your vote for Best Construction Blog at Construction Marketing Ideas
No, this is not a shameless plug to get people to vote for me, as I opted to not enter my blog in this year's competition. With a binding arbitration fast approaching, I knew that I wouldn't have enough time to post here regularly, so I decided to hold off. But in 2015, hopefully I'll … Continue reading Make sure to cast your vote for Best Construction Blog at Construction Marketing Ideas
Marketing vs. Advertising – Context Matters
A while back, I made some claims about marketing and advertising that didn't sit well with Mark Buckshon, of Construction Marketing Ideas and president of The Construction News and Report Group of Companies. Clearly, Mark is much more knowledgeable and experienced in the world of design and construction marketing than I am. Does that mean … Continue reading Marketing vs. Advertising – Context Matters
Debunking Pseudo-Scientific Marketing Claims with Mark Buckshon
Construction marketing impresario, Mark Buckshon, is someone I respect immensely and have corresponded with online several times. He was kind enough to reference some things I have written in his blog recently, and while I would be more than happy to r...
Recent Publications – The Zweig Letter
Over at my personal blog, BLHill.net: More From Less, I wrote a post about some recent news. Specifically, I appeared recently in The Zweig Letter Issue No. 913. The Zweig Letter is published by architecture, engineering and planning consultancy, Zweig...