Arup wears multiple hats in pursuit of WELL Gold Certification

Arup is a massive global firm that specializes in complex projects in the built environment. With a team of consultants, engineers and technical specialists covering a myriad of niches, the firm is able to handle all kinds of challenges big and small. The company had a chance to demonstrate that cross-functionality at one of its … Continue reading Arup wears multiple hats in pursuit of WELL Gold Certification

Seth Godin reaffirms the importance of first defining “Quality” before it can be achieved

Quality, like beauty, is in the eye of the beholder. Having been involved in evaluating quality at more than 10,000 building units over the past two decades, the definition of the word quality is something I've spent many, many hours contemplating. When it comes to quality in the marketing world, and particularly in writing about marketing, … Continue reading Seth Godin reaffirms the importance of first defining “Quality” before it can be achieved

While prefabrication seems great in theory, for contractors, it may not be ready for prime time

Earlier this week, I shared an article that touted all the amazing benefits to be gained from prefabricating some assemblies offsite. So how long will it be before the entire construction industry shifts to a paradigm in which building consists primarily of assembling prefabricated components? FMI, a management consulting firm that specializes in nonresidential construction, … Continue reading While prefabrication seems great in theory, for contractors, it may not be ready for prime time

“Coffee is for Closers” – 6 Tips for Winning More Clients as a Consultant

Consulting is, in my opinion, one of the most noble professions that exists. Sadly, too many freelancers, subcontractors and outsourced laborers have diluted the meaning of the word "consultant." For the purposes of this article, let's agree that the true definition of a consultant is a professional who leverages many years of experience, knowledge, and training, often applying … Continue reading “Coffee is for Closers” – 6 Tips for Winning More Clients as a Consultant

These 10 marketing books will help you step up your marketing game in 2017

Whether you are in a formal marketing role, or if you are a consultant or small business owner, the only way to continue to connect with clients/prospects is to make sure that your marketing outreach is as effective as it can be. Since marketing best practices are constantly shifting, that means that we as professionals … Continue reading These 10 marketing books will help you step up your marketing game in 2017