Moving beyond the feast or famine cycle

The challenge to building any business, especially when offering consulting or other professional services, is to establish a consistent and steady stream of work. Too often, the ebb and flow of a given marketplace becomes a cycle of feast or famine. Days or weeks without work producing revenue leads to marathon round-the-clock sessions when work … Continue reading Moving beyond the feast or famine cycle

Strategy Matters: Why Content without Context is a waste of time

Personally, I am a big proponent of content marketing for establishing trust, building credibility and offering potential clients an opportunity to see what they can expect. In the past several months, Content Marketing (emphasis on the capital letters to imply something very important) has reached critical mass, leading some pundits to declare 2014 as the … Continue reading Strategy Matters: Why Content without Context is a waste of time

AllThingsD Co-Founder Walt Mossberg signs off, new venture coming January 2014

With the recent news that the editors of AllThingsD are leaving to form their own tech journalism venture, all that's left is saying goodbye. Here's Walt Mossberg's final post: This is my last column for The Wall Street Journal, after 22 years of reviewing consumer technology products here. So I thought I'd talk about the … Continue reading AllThingsD Co-Founder Walt Mossberg signs off, new venture coming January 2014

CMI’s 50 Predictions for content marketing in 2014

Since 2009, Joe Pulizzi of the Content Marketing Institute has been offering predictions for content marketing trends in the coming year. In terms of farther reaching possibilities, here are his top three predictions for 2014: Microsoft will buy one, maybe two, media companies in certain industries. The outcome of these moves will pave the way … Continue reading CMI’s 50 Predictions for content marketing in 2014