CMI’s 50 Predictions for content marketing in 2014

Since 2009, Joe Pulizzi of the Content Marketing Institute has been offering predictions for content marketing trends in the coming year. In terms of farther reaching possibilities, here are his top three predictions for 2014: Microsoft will buy one, maybe two, media companies in certain industries. The outcome of these moves will pave the way … Continue reading CMI’s 50 Predictions for content marketing in 2014

To Be A Good Scientist, You Also Have To Be A Good Storyteller

One of my heroes, Garr Reynolds (of Presentation Zen fame), recently wrote about a profile on one of his heroes, legendary biologist Edward O. Wilson. At 83, the scientist is still active in the field — not just the field of science, but he is literally still doing field work in remote countries. Science Friday … Continue reading To Be A Good Scientist, You Also Have To Be A Good Storyteller

Mitch Joel to marketers: We are headed towards a “one screen” world

Mitch Joel is a founding partner and president of Twist Image, a Canadian digital marketing agency. Joel is a noted blogger, podcaster and thought leader on the topic of new media marketing. Joe Pulizzi, from Content Marketing Institute, recently interviewed Joel and asked him what he thought "the next big thing" was going to be … Continue reading Mitch Joel to marketers: We are headed towards a “one screen” world