One of the expressions that I am ambivalent about is, "Content is King." On one hand, I agree with the sentiment - one of the best marketing strategies for establishing credibility and trust is through producing content of value on a consistent basis. On the other hand, so many people interpret the expression to mean … Continue reading Gary Vaynerchuk: Context is King
Tag: context matters
On Design for the Web: Re-Visiting Onswipe
A while back, I wrote about using Onswipe, a service that automagically enables iPad friendly versions of WordPress websites. In that post I described how I had configured Onswipe to run on all of my sites. A couple days after writing that post, and without much fanfare, I disabled Onswipe. A couple weeks ago, Carol … Continue reading On Design for the Web: Re-Visiting Onswipe
Marketing vs. Advertising – Context Matters
A while back, I made some claims about marketing and advertising that didn't sit well with Mark Buckshon, of Construction Marketing Ideas and president of The Construction News and Report Group of Companies. Clearly, Mark is much more knowledgeable and experienced in the world of design and construction marketing than I am. Does that mean … Continue reading Marketing vs. Advertising – Context Matters
AEC Forensics 