The world of professional advertising and marketing can be really weird. I didn't watch the SuperBowl this year. Or any other year, for that matter. Apparently at some point during "the big game," there was a power outage. Some advertising folks working on behalf of Oreo (the cookie) took advantage of the opportunity and tweeted … Continue reading Oreo wins award for a stupid tweet, Advertiser quits his job in protest and launches own firm
Tag: David Meerman Scott
Marketing vs. Advertising – Context Matters
A while back, I made some claims about marketing and advertising that didn't sit well with Mark Buckshon, of Construction Marketing Ideas and president of The Construction News and Report Group of Companies. Clearly, Mark is much more knowledgeable and experienced in the world of design and construction marketing than I am. Does that mean … Continue reading Marketing vs. Advertising – Context Matters
David Meerman Scott on the Dark Side of Groupon
Author, speaker, marketing/PR guru and all around good guy, David Meerman Scott takes on the hype that is Groupon: Groupon, a U.S. "deal of the day" site that provides coupons to consumers for local businesses is getting tons of buzz, the vast majority very positive. The company is growing very fast – revenues were $713 … Continue reading David Meerman Scott on the Dark Side of Groupon
David Meerman Scott’s Marketing Strategy Planning Template
David Meerman Scott thinks that marketing and PR are a lot easier to accomplish in today's world. To make it even easier, he has developed a template for building a marketing strategy that starts with goals. For solos and small businesses doing their o...
David Meerman Scott: Executive Micro-Management Mentality
Marketing/PR expert and fellow deadhead, David Meerman Scott has written a series of posts tackling the corporate obstacles to successful social media campaigns. The latest post deals with the mentality of corporate executives. In my experience, there...
AEC Forensics 