Oreo wins award for a stupid tweet, Advertiser quits his job in protest and launches own firm

The world of professional advertising and marketing can be really weird. I didn't watch the SuperBowl this year. Or any other year, for that matter. Apparently at some point during "the big game," there was a power outage. Some advertising folks working on behalf of Oreo (the cookie) took advantage of the opportunity and tweeted … Continue reading Oreo wins award for a stupid tweet, Advertiser quits his job in protest and launches own firm

Marketing vs. Advertising – Context Matters

A while back, I made some claims about marketing and advertising that didn't sit well with Mark Buckshon, of Construction Marketing Ideas and president of The Construction News and Report Group of Companies. Clearly, Mark is much more knowledgeable and experienced in the world of design and construction marketing than I am. Does that mean … Continue reading Marketing vs. Advertising – Context Matters

David Meerman Scott on the Dark Side of Groupon

Author, speaker, marketing/PR guru and all around good guy, David Meerman Scott takes on the hype that is Groupon: Groupon, a U.S. "deal of the day" site that provides coupons to consumers for local businesses is getting tons of buzz, the vast majority very positive. The company is growing very fast – revenues were $713 … Continue reading David Meerman Scott on the Dark Side of Groupon