Marketing Professional Services Requires More Action, Less Planning/Perfection

David Meerman Scott is an author, speaker, former VP of Marketing, and a Deadhead. At his blog, Web Ink Now, Scott offers advice for marketing professionals that is unparalleled. In the quote above, he points out one of the crippling aspects of the major cultural shift taking place in professional marketing. Scott and Brian Halligan … Continue reading Marketing Professional Services Requires More Action, Less Planning/Perfection

Marketing Lesson From The Grateful Dead: Create New Categories In Your Industry

Last year, Brian Halligan and David Meerman Scott collaborated on a book entitled, Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History. Chapter 7 of the book illustrates that part of the Grateful Dead's success was directly attributable to the band's ability to cross a variety … Continue reading Marketing Lesson From The Grateful Dead: Create New Categories In Your Industry