Bill Graham, legendary concert promoter and impresario said the above quote in regards to one of his favorite bands to work with: the Grateful Dead. Since today is the 22nd anniversary of Jerry Garcia's passing, I thought it would be fun to tie in today's post with something related to the Dead... Matt Handal, SMPS … Continue reading “They aren’t the best at what they do, they are the only ones that do what they do”
Tag: grateful dead
Miss you still, Jerry. (Tangled Up In Blue by Jerry Garcia Band)
August 9th has been a day of mixed emotions for me for a long time now. On the one hand, it is the day Jerry Garcia died - a day that either impacts one greatly or not at all. On the other hand, it is the day the oldest of my sisters was married - … Continue reading Miss you still, Jerry. (Tangled Up In Blue by Jerry Garcia Band)
Marketing Lesson From The Grateful Dead: Create New Categories In Your Industry
Last year, Brian Halligan and David Meerman Scott collaborated on a book entitled, Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History. Chapter 7 of the book illustrates that part of the Grateful Dead's success was directly attributable to the band's ability to cross a variety … Continue reading Marketing Lesson From The Grateful Dead: Create New Categories In Your Industry
What the Grateful Dead Can Teach Us About Marketing
For those of us of a certain age and of a certain countercultural bent, yesterday's date, August 1 - despite the 15 years since his death - remains "Jerry's birthday." (Um, that's Jerry Garcia for you kids.) And today marks the publication of a new...
Book Excerpt: Marketing Lessons From the Grateful Dead
The following is an excerpt from David Meerman Scott and Brian Halligan?s new book called Marketing Lessons From the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History (Wiley, August 2010). They are bot...