“They aren’t the best at what they do, they are the only ones that do what they do”

Bill Graham, legendary concert promoter and impresario said the above quote in regards to one of his favorite bands to work with: the Grateful Dead. Since today is the 22nd anniversary of Jerry Garcia's passing, I thought it would be fun to tie in today's post with something related to the Dead... Matt Handal, SMPS … Continue reading “They aren’t the best at what they do, they are the only ones that do what they do” →

Miss you still, Jerry. (Tangled Up In Blue by Jerry Garcia Band)

August 9th has been a day of mixed emotions for me for a long time now. On the one hand, it is the day Jerry Garcia died - a day that either impacts one greatly or not at all. On the other hand, it is the day the oldest of my sisters was married - … Continue reading Miss you still, Jerry. (Tangled Up In Blue by Jerry Garcia Band) →

Marketing Lesson From The Grateful Dead: Create New Categories In Your Industry

Last year, Brian Halligan and David Meerman Scott collaborated on a book entitled, Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History. Chapter 7 of the book illustrates that part of the Grateful Dead's success was directly attributable to the band's ability to cross a variety … Continue reading Marketing Lesson From The Grateful Dead: Create New Categories In Your Industry →

What the Grateful Dead Can Teach Us About Marketing

For those of us of a certain age and of a certain countercultural bent, yesterday's date, August 1 - despite the 15 years since his death - remains "Jerry's birthday." (Um, that's Jerry Garcia for you kids.) And today marks the publication of a new...

Book Excerpt: Marketing Lessons From the Grateful Dead

The following is an excerpt from David Meerman Scott and Brian Halligan?s new book called Marketing Lessons From the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History (Wiley, August 2010). They are bot...