The 2 questions every builder needs to be asking to drive real innovation

Lloyd Alter, writing for Treehugger: According to Jacob Atalla of KB Home, “The best way to predict the future is to make it.” So he and others in the building industry often build model concept homes to test out ideas. Michele Lerner of the Washington Post talks to a few people in the industry to … Continue reading The 2 questions every builder needs to be asking to drive real innovation