Both inside the industry and externally, there is an almost urgent message heralding the massive disruption already taking place in the world of design and construction.
The latest entrant in the race to proclaim the end of the construction industry as we know it is none other than McKinsey & Company. Historically a management consulting firm that uses both qualitative and quantitative methods for evaluating business performance, the firm has numerous clients in both the public and private sector after more than 90 years of existence. Continue reading “The Construction Industry is Changing. Are you ignoring the handwriting on the wall?”
In my earlier post about how to market professional services like Pokemon, I talked about how companies are using cartoons to market toys to kids. I tried to tie this in with marketing consulting services by showing rather than telling, and suggested that consultants should look for opportunities to capture the imagination of prospective clients. … Continue reading Marketing Consulting Services Using Cartoons
For most successful consulting firms (to me that includes many lawyers, architects, engineers, accountants and other professional service firms) that have been around more than a decade, the most effective marketing is usually word-of-mouth. Many such … Continue reading Marketing Consulting Services for the 21st Century ? Part 1