The Construction Industry is Changing. Are you ignoring the handwriting on the wall?

Both inside the industry and externally, there is an almost urgent message heralding the massive disruption already taking place in the world of design and construction. The latest entrant in the race to proclaim the end of the construction industry as we know it is none other than McKinsey & Company. Historically a management consulting … Continue reading The Construction Industry is Changing. Are you ignoring the handwriting on the wall?

Marketing Consulting Services Using Cartoons

In my earlier post about how to market professional services like Pokemon, I talked about how companies are using cartoons to market toys to kids. I tried to tie this in with marketing consulting services by showing rather than telling, and suggested that consultants should look for opportunities to capture the imagination of prospective clients. … Continue reading Marketing Consulting Services Using Cartoons