What are the strategies and tactics behind 2017’s Best Construction Blog?

Mark Buckshon's wonderfully rich blog, Construction Marketing Ideas, is in my humble opinion, perhaps the best resource there is for growing businesses in the architecture, engineering and construction industry. Every day, without fail, a new post is published that provides actionable advice, provokes thought, or forces one to question their own previously held assumptions. And … Continue reading What are the strategies and tactics behind 2017’s Best Construction Blog?

Marketing vs. Advertising – Context Matters

A while back, I made some claims about marketing and advertising that didn't sit well with Mark Buckshon, of Construction Marketing Ideas and president of The Construction News and Report Group of Companies. Clearly, Mark is much more knowledgeable and experienced in the world of design and construction marketing than I am. Does that mean … Continue reading Marketing vs. Advertising – Context Matters

Apples, Oranges, Relationships, Newsletters and Marketing, Oh My!

I got an email this weekend from Mark Buckshon who publishes the Construction Marketing Ideas blog and newsletter. He alerted me to the fact that a recent post on his site dealt with a post I had written. In his article, The E-letter and construction marketing: When to give, when not, Mark addresses the issue … Continue reading Apples, Oranges, Relationships, Newsletters and Marketing, Oh My!