Saturday Night Live’s hilarious roast of the guy behind the Papyrus typeface

Papyrus is distinctive as typefaces go, and as a result, highly recognizable. For typeface designers, that seems like the ultimate accomplishment. Unless, as in the case of Papyrus and Comic Sans before it, the typeface becomes so prevalent that it loses its luster. I will go one step farther, and state for the record, that … Continue reading Saturday Night Live’s hilarious roast of the guy behind the Papyrus typeface

What are the strategies and tactics behind 2017’s Best Construction Blog?

Mark Buckshon's wonderfully rich blog, Construction Marketing Ideas, is in my humble opinion, perhaps the best resource there is for growing businesses in the architecture, engineering and construction industry. Every day, without fail, a new post is published that provides actionable advice, provokes thought, or forces one to question their own previously held assumptions. And … Continue reading What are the strategies and tactics behind 2017’s Best Construction Blog?

These 10 marketing books will help you step up your marketing game in 2017

Whether you are in a formal marketing role, or if you are a consultant or small business owner, the only way to continue to connect with clients/prospects is to make sure that your marketing outreach is as effective as it can be. Since marketing best practices are constantly shifting, that means that we as professionals … Continue reading These 10 marketing books will help you step up your marketing game in 2017

What the “Rebirth of the CMO” means for businesses and marketing professionals

The Chief Marketing Officer, or CMO, is a relatively new role at many companies, one that didn't really take off until the rise of the internet. While not entirely different in function from the VP of Marketing role, the rise of the CMO coincides with the rise of the customer in shaping marketing goals and … Continue reading What the “Rebirth of the CMO” means for businesses and marketing professionals