Perhaps. That’s the warning from Soren Kaplan, writing for Inc. on the upcoming disruption about to rock the world of business and management consultants everywhere. In an article titled, “The Business Consulting Industry Is Booming, and It’s About to Be Disrupted,” Kaplan states: Continue reading “Is the Consulting industry about to go the route of video rental stores and the Dodo?”
Consulting, as a profession, is in my humble opinion an extremely honorable pursuit that can bring tremendous value to the purchasers of consulting services. But that’s only when applying a very narrow definition of the “consulting.” What is that definition? A true consultant is an independent professional that through the application of their unique knowledge, … Continue reading Would a consultant by any other name smell so sweet?
Bill Graham, legendary concert promoter and impresario said the above quote in regards to one of his favorite bands to work with: the Grateful Dead. Since today is the 22nd anniversary of Jerry Garcia’s passing, I thought it would be fun to tie in today’s post with something related to the Dead…
Matt Handal, SMPS rock star, head of marketing for a highly successful consulting firm in the A/E/C industry, author of the best book I know of on responding to RFPs, and just an all around neat guy, posted yet another intriguing post at his website, Help Everybody Every Day. The post: Architects and Engineers Suffer From Mass Superiority Delusion.
Mark Buckshon’s wonderfully rich blog, Construction Marketing Ideas, is in my humble opinion, perhaps the best resource there is for growing businesses in the architecture, engineering and construction industry. Every day, without fail, a new post is published that provides actionable advice, provokes thought, or forces one to question their own previously held assumptions. And … Continue reading What are the strategies and tactics behind 2017’s Best Construction Blog?
Wowzers! That’s my general response to a controversy that has been brewing over the last several weeks among marketers responsible for promoting architecture, engineering and construction professional services.
It all started when Professional Services Management Journal (PSMJ) published a list-based article called, “8 Reasons You Shouldn’t Do A/E Marketing,” which started out as follows: Continue reading “Who knew how controversial the world of A/E/C marketing could be?”
Consulting is, in my opinion, one of the most noble professions that exists. Sadly, too many freelancers, subcontractors and outsourced laborers have diluted the meaning of the word “consultant.” For the purposes of this article, let’s agree that the true definition of a consultant is a professional who leverages many years of experience, knowledge, and training, often applying … Continue reading “Coffee is for Closers” – 6 Tips for Winning More Clients as a Consultant
Mission statements are like press releases—there are established writing conventions that apply. If you don’t nail the format just right, it will stick out like a sore thumb, and all your hard work will be for naught.*
Whether you are CEO or president, in marketing, or were drafted to your company’s official Mission Statement Committee, your best bet is to play it safe. That means using plenty of jargon to impress upon others that your company “gets it.” Continue reading “How to create the Ultimate Mission Statement for your business (or jazz up your existing one)”
The Chief Marketing Officer, or CMO, is a relatively new role at many companies, one that didn’t really take off until the rise of the internet. While not entirely different in function from the VP of Marketing role, the rise of the CMO coincides with the rise of the customer in shaping marketing goals and tactics for a company. Continue reading “What the “Rebirth of the CMO” means for businesses and marketing professionals”
I came across a wonderful quote from Steve Jobs on how great people and teams solve problems. What caught my eye was a tweet from user experience expert Jon Fox linking to a picture with text from Jobs’ quote overlayed on the photo. The caption for the photo, and the body (if you will) of … Continue reading Steve Jobs on solving problems
Mitch Joel, podcaster, blogger, and digital marketing agency thought leader, recently featured the incomparable Nancy Duarte on the Six Pixels of Separation podcast. She leads the world’s greatest presentation design firm, Duarte, which has been responsible for producing such noteworthy presentations for folks like David Allen (of Getting Things Done fame), ESPN, Twitter, Citrix, Michael … Continue reading A new medium for communicating: Nancy Duarte’s “Slidedocs”