Tag: Marketing Lessons From The Grateful Dead

“They aren’t the best at what they do, they are the only ones that do what they do”

Bill Graham, legendary concert promoter and impresario said the above quote in regards to one of his favorite bands to work with: the Grateful Dead. Since today is the 22nd anniversary of Jerry Garcia's passing, I thought it would be fun to tie in today's post with something related to the Dead... Matt Handal, SMPS … Continue reading “They aren’t the best at what they do, they are the only ones that do what they do” →

Marketing Professional Services Requires More Action, Less Planning/Perfection

David Meerman Scott is an author, speaker, former VP of Marketing, and a Deadhead. At his blog, Web Ink Now, Scott offers advice for marketing professionals that is unparalleled. In the quote above, he points out one of the crippling aspects of the major cultural shift taking place in professional marketing. Scott and Brian Halligan … Continue reading Marketing Professional Services Requires More Action, Less Planning/Perfection →

Marketing Lesson From The Grateful Dead: Create New Categories In Your Industry

Last year, Brian Halligan and David Meerman Scott collaborated on a book entitled, Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History. Chapter 7 of the book illustrates that part of the Grateful Dead's success was directly attributable to the band's ability to cross a variety … Continue reading Marketing Lesson From The Grateful Dead: Create New Categories In Your Industry →