Perhaps. That’s the warning from Soren Kaplan, writing for Inc. on the upcoming disruption about to rock the world of business and management consultants everywhere. In an article titled, “The Business Consulting Industry Is Booming, and It’s About to Be Disrupted,” Kaplan states: Continue reading “Is the Consulting industry about to go the route of video rental stores and the Dodo?”
Becoming licensed as an architect, engineer or contractor is the culmination of many years of hard work. Since humans often like shortcuts, I suppose it should come as no surprise that someone felt that impersonating an architect would be a lot easier than actually becoming one. As you might expect, hilarity did not ensue. Consumerist’s … Continue reading Impersonating a fully licensed architect, engineer or contractor is no way to go through life
Bill Graham, legendary concert promoter and impresario said the above quote in regards to one of his favorite bands to work with: the Grateful Dead. Since today is the 22nd anniversary of Jerry Garcia’s passing, I thought it would be fun to tie in today’s post with something related to the Dead…
Matt Handal, SMPS rock star, head of marketing for a highly successful consulting firm in the A/E/C industry, author of the best book I know of on responding to RFPs, and just an all around neat guy, posted yet another intriguing post at his website, Help Everybody Every Day. The post: Architects and Engineers Suffer From Mass Superiority Delusion.
According to Dylan Martin at BostInno, a new startup called Dispatch has successfully raised a $12-million round of venture capital from an enviable list of investors that includes ServiceMaster, Liberty Mutual Strategic Ventures, Salesforce and Assurant. What does Dispatch do? The easiest way to describe Dispatch is this: the Boston startup has built a software platform … Continue reading Boston-based startup aims to improve the customer experience of the home services market
Mark Buckshon’s wonderfully rich blog, Construction Marketing Ideas, is in my humble opinion, perhaps the best resource there is for growing businesses in the architecture, engineering and construction industry. Every day, without fail, a new post is published that provides actionable advice, provokes thought, or forces one to question their own previously held assumptions. And … Continue reading What are the strategies and tactics behind 2017’s Best Construction Blog?
Wowzers! That’s my general response to a controversy that has been brewing over the last several weeks among marketers responsible for promoting architecture, engineering and construction professional services.
It all started when Professional Services Management Journal (PSMJ) published a list-based article called, “8 Reasons You Shouldn’t Do A/E Marketing,” which started out as follows: Continue reading “Who knew how controversial the world of A/E/C marketing could be?”
Consulting is, in my opinion, one of the most noble professions that exists. Sadly, too many freelancers, subcontractors and outsourced laborers have diluted the meaning of the word “consultant.” For the purposes of this article, let’s agree that the true definition of a consultant is a professional who leverages many years of experience, knowledge, and training, often applying … Continue reading “Coffee is for Closers” – 6 Tips for Winning More Clients as a Consultant
Stephen Manlove is managing principal for the Washington, DC office of the award-winning HDR Architecture group. Their new office building, located in the Clarendon neighborhood of Arlington, VA, was just awarded LEED Platinum certification under USGBC’s LEED for Interiors, under version 2009 of the program.
Such a pursuit is not for the faint of heart. Manlove wrote a great piece for the HDR blog that tells the story called, Our Journey to Platinum and How it has Shaped Who We Are. So, why did HDR go to such great lengths for their new facility? Continue reading “Why HDR pursued and achieved LEED Platinum for their new Virginia facility”
Whether you are in a formal marketing role, or if you are a consultant or small business owner, the only way to continue to connect with clients/prospects is to make sure that your marketing outreach is as effective as it can be. Since marketing best practices are constantly shifting, that means that we as professionals … Continue reading These 10 marketing books will help you step up your marketing game in 2017
Over at Adweek, Jason Snyder has a great piece on who the real target demographic might be for marketing: robots. Whoever is closest to the consumer controls the conversation. But it’s not you who’s closest—it’s the machines. The good news for marketers is that unlike fickle, demographic-defying consumers, robots are consistent—staying true to their programming. … Continue reading Is your marketing ignoring one of the most important yet overlooked target demographics?