Wowzers! That's my general response to a controversy that has been brewing over the last several weeks among marketers responsible for promoting architecture, engineering and construction professional services. It all started when Professional Services Management Journal (PSMJ) published a list-based article called, "8 Reasons You Shouldn't Do A/E Marketing," which started out as follows: A/E … Continue reading Who knew how controversial the world of A/E/C marketing could be?
Consulting is, in my opinion, one of the most noble professions that exists. Sadly, too many freelancers, subcontractors and outsourced laborers have diluted the meaning of the word "consultant." For the purposes of this article, let's agree that the true definition of a consultant is a professional who leverages many years of experience, knowledge, and training, often applying … Continue reading “Coffee is for Closers” – 6 Tips for Winning More Clients as a Consultant
Stephen Manlove is managing principal for the Washington, DC office of the award-winning HDR Architecture group. Their new office building, located in the Clarendon neighborhood of Arlington, VA, was just awarded LEED Platinum certification under USGBC's LEED for Interiors, under version 2009 of the program. Such a pursuit is not for the faint of heart. … Continue reading Why HDR pursued and achieved LEED Platinum for their new Virginia facility
Whether you are in a formal marketing role, or if you are a consultant or small business owner, the only way to continue to connect with clients/prospects is to make sure that your marketing outreach is as effective as it can be. Since marketing best practices are constantly shifting, that means that we as professionals … Continue reading These 10 marketing books will help you step up your marketing game in 2017
Over at Adweek, Jason Snyder has a great piece on who the real target demographic might be for marketing: robots. Whoever is closest to the consumer controls the conversation. But it's not you who's closest—it's the machines. The good news for marketers is that unlike fickle, demographic-defying consumers, robots are consistent—staying true to their programming. … Continue reading Is your marketing ignoring one of the most important yet overlooked target demographics?