The Value of Human Capital in the increasingly technology-dependent legal industry

The more things change, in some way, the more things seem to stay the same. One of the constants in my ongoing education as a marketer in the legal industry is the sage advice of Ed Poll’s LawBizBlog.

A recent post of Ed’s tackles the perennial subject of technology’s impact on labor markets. Specifically, as a legal professional, he focuses on the impact of technology on the legal profession combined with the economic climate of the most recent recession. Continue reading “The Value of Human Capital in the increasingly technology-dependent legal industry”

How to create the Ultimate Mission Statement for your business (or jazz up your existing one)

Mission statements are like press releases—there are established writing conventions that apply. If you don’t nail the format just right, it will stick out like a sore thumb, and all your hard work will be for naught.*

Whether you are CEO or president, in marketing, or were drafted to your company’s official Mission Statement Committee, your best bet is to play it safe. That means using plenty of jargon to impress upon others that your company “gets it.” Continue reading “How to create the Ultimate Mission Statement for your business (or jazz up your existing one)”

Lessons learned from the Navy SEALs on what “resilience” really means for the built environment

A short while back, I had a chance to meet an extraordinary young man named Brandon Andrews. As he was transitioning out of the Navy SEALs, he launched a new company called Trident CM LLC, with the brilliant idea to recruit former SEALs to provide construction quality management on DOD projects.

In the built environment, from the Northridge earthquake, to Hurricanes Katrina and Sandy, and other disasters, resilience has become an imperative. But what does that even mean? Continue reading “Lessons learned from the Navy SEALs on what “resilience” really means for the built environment”

Hipsters passing the bar may lead to uptick in “artisanal lawyering”

So this is satire, just to be clear… John Frank Weaver, writing for the always hilarious McSweeney’s, offers a wonderfully hand-crafted glimpse into the imaginary life of an Artisanal Attorney. Weaver opens his piece with the question, “Are you tired of large corporate law firms making the same cookie cutter litigation?” (I know that I … Continue reading Hipsters passing the bar may lead to uptick in “artisanal lawyering”

Growth in demand for Consulting demonstrated in stock price of publicly traded ICFI

There are a lot of small businesses that self-identify as consultants. Like quality and beauty, the definition of what a consultant is depends entirely on the perspective of the observer. Most so-called consultants are actually just independent contractors or subcontractors providing outsourced labor. In my opinion, a true consultant is one who improves their client’s situation.

In the same way that few parents actively encourage their children to skip college to pursue joining the building trades, not too many folks pressure their offspring to become management consultants. Continue reading “Growth in demand for Consulting demonstrated in stock price of publicly traded ICFI”

What the “Rebirth of the CMO” means for businesses and marketing professionals

The Chief Marketing Officer, or CMO, is a relatively new role at many companies, one that didn’t really take off until the rise of the internet. While not entirely different in function from the VP of Marketing role, the rise of the CMO coincides with the rise of the customer in shaping marketing goals and tactics for a company. Continue reading “What the “Rebirth of the CMO” means for businesses and marketing professionals”

“Google+ is no ghost town. It is more of a social referral graveyard.”

Last week I was in San Francisco to attend the 2014 PCBC event for home builders. While walking to the Moscone Center from Blue Bottle Coffee, I saw that the line was wrapped around Moscone and was worried I would be waiting hours to get in. Turns out, the line was actually for the Google … Continue reading “Google+ is no ghost town. It is more of a social referral graveyard.”