Over at Adweek, Jason Snyder has a great piece on who the real target demographic might be for marketing: robots. Whoever is closest to the consumer controls the conversation. But it’s not you who’s closest—it’s the machines. The good news for marketers is that unlike fickle, demographic-defying consumers, robots are consistent—staying true to their programming. … Continue reading Is your marketing ignoring one of the most important yet overlooked target demographics?
Having worked with some professionally shot drone footage of properties for use in legal disputes, what I like the most about it is the way that it puts things into context so well. In real estate, location is everything, and nothing compares to a drone for impact in highlighting a property’s location. Digital Journal has an interview … Continue reading Professionally shot drone photography is changing the real estate industry
Back in 2001, several thought-leaders in the software development world got together and tried to reinvent the business processes behind turning code into something useful and marketable. The result is known as the Agile Manifesto and has spurred on a revolution in how software is made, with a pragmatic, market-driven and user-centric approach.
When AirBnB started eating into the profit margins of the established players in the lodging industry, the threat was not taken seriously at first. Savvy and agile investors quickly transformed small apartment buildings and houses into mini-hotels, creating a new class of social media-enabled commercial real estate investment property. Now, municipalities are actively trying to recapture lost tax revenue. Continue reading “The future of commercial real estate development will be Agile”
Mission statements are like press releases—there are established writing conventions that apply. If you don’t nail the format just right, it will stick out like a sore thumb, and all your hard work will be for naught.*
Whether you are CEO or president, in marketing, or were drafted to your company’s official Mission Statement Committee, your best bet is to play it safe. That means using plenty of jargon to impress upon others that your company “gets it.” Continue reading “How to create the Ultimate Mission Statement for your business (or jazz up your existing one)”
I’m a huge fan of Gary Vaynerchuk and have been following his work for the better part of a decade. If you’re like most people, you might be thinking to yourself, “Who is Gary Vaynerchuk?” The short version: Gary took his family’s liquor store from $3M per year to over $60M per year by leveraging social media to establish himself as a leading expert in his field. Continue reading “Gary Vaynerchuk’s keynote talk on the future of A/E/C business development at PCBC 2014”
Seth Godin is one of those people that anyone involved in business should be aware of. He has written more great books on the topics of marketing and customer engagement worth reading than just about anyone else I can think of. Recently, Godin wrote about, of all things, playing the clarinet. He describes having taken … Continue reading Quality means caring enough to do it right
A San Diego law firm and online review site Yelp are engaged in a battle with multiple fronts it appears. Yelp’s business practices have been called into question many times. This time, however, Yelp is the plaintiff and they are suing a local San Diego lawyer for allegedly posting fake reviews. Ars Technica has more: … Continue reading Yelp v. San Diego Attorney: Integrity, honesty and ethics at issue
When BuildZoom launched in March of this year, it served as a listing service for contrators. The intent was to leverage publicly available data from various state contractor licensing boards to connect homeowners with potential remodeling contractors. The site allows contractors to “claim their profile” and offers paid services for vendors, similar to Yelp. Backed … Continue reading Is Contractor Directory Service BuildZoom Exposing Itself To Significant Risk?
A lot of the content I have written on this site has to do with marketing. I write about it because as a former philosophy major, the concept intrigues me. The thing is though: I’m not very good at marketing. With my first business, as a professional musician/producer, I instinctively knew that I needed to … Continue reading Confession: I’m Not That Good At Marketing
I was 12 years old when I decided I wanted to become a professional musician. That summer I landed my first paying gig, and the rest – as they say – is history. Around the same time, I cultivated a deep and life-long interest in philosophy. Here is how Wikipedia defines philosophy: Philosophy is the … Continue reading The Philosophy of Business: Strategy