Over at Adweek, Jason Snyder has a great piece on who the real target demographic might be for marketing: robots. Whoever is closest to the consumer controls the conversation. But it's not you who's closest—it's the machines. The good news for marketers is that unlike fickle, demographic-defying consumers, robots are consistent—staying true to their programming. … Continue reading Is your marketing ignoring one of the most important yet overlooked target demographics?
Having worked with some professionally shot drone footage of properties for use in legal disputes, what I like the most about it is the way that it puts things into context so well. In real estate, location is everything, and nothing compares to a drone for impact in highlighting a property's location. Digital Journal has an interview … Continue reading Professionally shot drone photography is changing the real estate industry
Back in 2001, several thought-leaders in the software development world got together and tried to reinvent the business processes behind turning code into something useful and marketable. The result is known as the Agile Manifesto and has spurred on a revolution in how software is made, with a pragmatic, market-driven and user-centric approach. When AirBnB … Continue reading The future of commercial real estate development will be Agile
Mission statements are like press releases—there are established writing conventions that apply. If you don't nail the format just right, it will stick out like a sore thumb, and all your hard work will be for naught.* Whether you are CEO or president, in marketing, or were drafted to your company's official Mission Statement Committee, … Continue reading How to create the Ultimate Mission Statement for your business (or jazz up your existing one)
I'm a huge fan of Gary Vaynerchuk and have been following his work for the better part of a decade. If you're like most people, you might be thinking to yourself, "Who is Gary Vaynerchuk?" The short version: Gary took his family's liquor store from $3M per year to over $60M per year by leveraging … Continue reading Gary Vaynerchuk’s keynote talk on the future of A/E/C business development at PCBC 2014