Guerilla Marketing For Consultants (and Professional Service Providers)

I have been reading an excellent book lately - Guerrilla Marketing for Consultants: Breakthrough Tactics for Winning Profitable Clients, by Jay Conrad Levinson and Michael W. McLaughlin. If you work in professional services (consulting, law, architect, engineer, accountant, etc.), you need to read this book. Michael McLaughlin is the primary source of the content for … Continue reading Guerilla Marketing For Consultants (and Professional Service Providers)

Marketing Consulting Services Using Cartoons

In my earlier post about how to market professional services like Pokemon, I talked about how companies are using cartoons to market toys to kids. I tried to tie this in with marketing consulting services by showing rather than telling, and suggested that consultants should look for opportunities to capture the imagination of prospective clients. … Continue reading Marketing Consulting Services Using Cartoons