Brian’s Paradox: Your website or blog probably won’t make you any more money, but…

In discussing websites, blogs, and professional branding with many of the professionals and business leaders that I advise, there is a phenomenon that I have observed, which I call Brian's Paradox. The basic concept is this: Your website or blog probably won't make you any more money - there is no guarantee that you will … Continue reading Brian’s Paradox: Your website or blog probably won’t make you any more money, but…

Mitch Joel to marketers: We are headed towards a “one screen” world

Mitch Joel is a founding partner and president of Twist Image, a Canadian digital marketing agency. Joel is a noted blogger, podcaster and thought leader on the topic of new media marketing. Joe Pulizzi, from Content Marketing Institute, recently interviewed Joel and asked him what he thought "the next big thing" was going to be … Continue reading Mitch Joel to marketers: We are headed towards a “one screen” world

Mitch Joel: Remove the technological hurdles in your marketing

Mitch Joel, founder of digital marketing agency, Twist Image, and host of the excellent marketing blog/podcast, Six Pixels of separation, on technology in marketing: This revolution in Marketing that we're going through is not about technology, platforms, channels or anything else like that. At the end of the day, you can unplug all of the … Continue reading Mitch Joel: Remove the technological hurdles in your marketing

Free Content vs. Paid Content – Or Sour Grapes?

Sir Martin Sorrell is the CEO of a $72B per year advertising conglomerate that bills itself as "a world leader in marketing communications." Newsweek interviewed Sir Sorrell in a recent feature called (interestingly enough), Save The Media! Mitch Joel, president of digital marketing agency, Twist Image, writes a blog and hosts a podcast called Six … Continue reading Free Content vs. Paid Content – Or Sour Grapes?