Every time I read about this case I laugh out loud. But then I have to be careful because if someone hears me laughing out loud and I show them what is making me laugh I don't want to end up offending someone. Since this is a legal matter and all the information is a … Continue reading Try to be professional when providing professional services
Perhaps. That's the warning from Soren Kaplan, writing for Inc. on the upcoming disruption about to rock the world of business and management consultants everywhere. In an article titled, "The Business Consulting Industry Is Booming, and It's About to Be Disrupted," Kaplan states: Here's the issue: Festering underneath myriad consulting offerings, methodologies, tools, and firms … Continue reading Is the Consulting industry about to go the route of video rental stores and the Dodo?
Mel Lester has published a provocative blog posting outlining what marketers in other professional service areas than the AEC community consider to be the most effective tactics.
Here are his top three:
1. Seminars and other in-person events.
For most successful consulting firms (to me that includes many lawyers, architects, engineers, accountants and other professional service firms) that have been around more than a decade, the most effective marketing is usually word-of-mouth. Many such ...
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