Disruption is a word that is overused in Silicon Valley, and elsewhere in the tech world. The idea is that sometimes a new player comes along with an approach to doing things in such a radically different way that it disrupts the entire industry.

With advancements such as building information modeling (BIM), virtual/augmented reality (VR/AR), semi-private cloud-sharing of information, drone photography, the Internet of Things (IoT), prefabrication and/or modular construction, 3D printing, robotics, artificial intelligence (AI), and so on and so forth… — the construction industry of the next couple decades will look absolutely nothing like the previous couple decades.

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Over at Adweek, Jason Snyder has a great piece on who the real target demographic might be for marketing: robots.

Whoever is closest to the consumer controls the conversation. But it’s not you who’s closest—it’s the machines. The good news for marketers is that unlike fickle, demographic-defying consumers, robots are consistent—staying true to their programming. For now anyway. And talking to them requires speaking their language—and increasingly that language is less about understanding 1’s and 0’s and more about simple, normal words.