Oreo wins award for a stupid tweet, Advertiser quits his job in protest and launches own firm

The world of professional advertising and marketing can be really weird. I didn’t watch the SuperBowl this year. Or any other year, for that matter. Apparently at some point during “the big game,” there was a power outage. Some advertising folks working on behalf of Oreo (the cookie) took advantage of the opportunity and tweeted … Continue reading Oreo wins award for a stupid tweet, Advertiser quits his job in protest and launches own firm

The “lowly customer service rep” is more important today than most companies realize

Joshua Marsh, writing at PandoDaily, discusses the impact of social media on the customer service role within companies. The challenge that he points out, is to empower customer service reps (traditionally one of the lowest paying positions at most firms – sometimes even lower compensation than janitorial work) with more freedom to respond appropriately to … Continue reading The “lowly customer service rep” is more important today than most companies realize

The A/E/C Brief: Quality & Risk Management Trends in the Built Environment

In case you haven’t subscribed to the free email newsletter I publish, I want to let you know about some major changes to the service. The A/E/C Brief is more than just a newsletter, it is now a destination and a portal with resources for my fellow colleagues dedicated to improving quality in the built … Continue reading The A/E/C Brief: Quality & Risk Management Trends in the Built Environment

Things to do in 2012 – personal branding, business development, technology

Here are some of the things to keep on the radar as we move forward through 2012: Update your website! If you haven’t touched your website this decade, you are (perhaps unintentionally) communicating to visitors to your site, that you don’t care. Start a blog! If you haven’t started a blog yet, this could really … Continue reading Things to do in 2012 – personal branding, business development, technology

Flavors.me – Web 2.0 personal landing page service gets major update

I have been using the excellent Flavors.me service for over a year now. I use it to host and manage my personal landing page, at BLHill.info. Last week, the team behind the service, HiiDef, announced some major updates to Flavors.me: Today we are pleased to announce the release of a major update to Flavors, including … Continue reading Flavors.me – Web 2.0 personal landing page service gets major update

How to Effectively Market a Small Professional Service Firm

Mark English describes in clear terms exactly how his small architecture firm competes by leveraging new technologies. Few architectural firms are willing to be so candid about how they connect with new clients, so this insight is especially significant. This video comes from KA Connect, a community of A/E/C professionals sharing knowledge, and is a … Continue reading How to Effectively Market a Small Professional Service Firm