The world of professional advertising and marketing can be really weird. I didn't watch the SuperBowl this year. Or any other year, for that matter. Apparently at some point during "the big game," there was a power outage. Some advertising folks working on behalf of Oreo (the cookie) took advantage of the opportunity and tweeted … Continue reading Oreo wins award for a stupid tweet, Advertiser quits his job in protest and launches own firm
Joshua Marsh, writing at PandoDaily, discusses the impact of social media on the customer service role within companies. The challenge that he points out, is to empower customer service reps (traditionally one of the lowest paying positions at most firms - sometimes even lower compensation than janitorial work) with more freedom to respond appropriately to … Continue reading The “lowly customer service rep” is more important today than most companies realize
According to the Wall Street Journal: Digg Inc., a social-media pioneer once valued at more than $160 million, is selling for the deeply discounted price of about $500,000, three people familiar with the matter said. The buyer is New York technology development firm Betaworks, which is attempting to revive a news-sharing site that was outmaneuvered … Continue reading Necropsy of a Web 2.0 Behemoth: Digg is done.
In case you haven't subscribed to the free email newsletter I publish, I want to let you know about some major changes to the service. The A/E/C Brief is more than just a newsletter, it is now a destination and a portal with resources for my fellow colleagues dedicated to improving quality in the built … Continue reading The A/E/C Brief: Quality & Risk Management Trends in the Built Environment
The BLHill Report offers insight, tips and techniques to help you achieve More From Less in your business. Some time ago, I set up a newsletter to automatically inform subscribers of new posts on this blog. But I haven't been happy about the impersonal nature of the emails, so I spent some time this weekend … Continue reading The BLHill Report – More than just a newsletter