Social Media Marketing ROI and Marketing Gravity

Mark Buckshon, of Construction Marketing Ideas, recently commented on a blog post from Matt Handal, of Help EveryBody Everyday: In his Help EveryBody Everyday blog, Matt Handal tackles the question that should challenge AEC industry marketers:  Does our investment in time and resources on social media really provide a return on investment? Handal provides an … Continue reading Social Media Marketing ROI and Marketing Gravity

It is the Message, not the Method

“Put. That coffee. Down… Coffee’s for closers only.” from Glengarry Glen Ross Marketing, business development, client development, advertising, social networking, blogging, direct mail, outbound and inbound marketing, rainmaking, etc. Different terms used to carve out job descriptions and niche consulting practices in the marketing landscape. But isn’t the desired outcome the same – to help … Continue reading It is the Message, not the Method