Business Process Outsourcing: Added Value and Increased Revenue

Outsourcing business processes began in IT and has now moved into core business functions. Small and large firms have been leveraging new models of outsourcing (such as virtual assistants) to develop business, providing added value to clients and increased revenue to the firm. National Underwriter’s Property & Casualty has a recent story discussing how Business … Continue reading Business Process Outsourcing: Added Value and Increased Revenue

Alan Weiss: Quality of Life Factors from the Million Dollar Club

Alan Weiss, of Summit Consulting, and author of Million Dollar Consulting, runs an exclusive workshop and conference series for top-flight consultants, dubbed the Million Dollar Club. A frequent topic of discussion among group members is work-life balance, and in this post he discusses some of the lessons learned. Link: Contrarian Consulting Continue reading Alan Weiss: Quality of Life Factors from the Million Dollar Club

Daily Tips for Consultants No. 437: Give Specific and Directive Advice [Consulting Humor]

Being flexible and open-minded does not remove the need for consultants to provide clear direction to clients: The procurement specified, “Seeking one armed consultant, with technical skills and industry experience.” The consultant called up the prospect to inquire about the engagement. She said, “I understand most of the qualifications you required, but why ‘one armed’?” … Continue reading Daily Tips for Consultants No. 437: Give Specific and Directive Advice [Consulting Humor]

Marketing Consulting Services for the 21st Century – Part 3: Market Research

I’m going to publish a series of posts on the topic of marketing strategies for consultants. Many consulting firms have been either directly or indirectly impacted by the economy. In order to survive and even thrive, effective marketing strategies that embrace the dynamics that currently exist must be implemented. This is Part 3 of the series.

Market research and marketing research are often used interchangeably, but according to Wikipedia, this is an amateur’s mistake. Whatever, results matter – not jargon.

Market research “is any organized effort to gather information about markets or customers.” Marketing research “is the systematic gathering, recording, and analysis of data about issues relating to marketing products and services. The goal of marketing research is to identify and assess how changing elements of the marketing mix impacts customer behavior.” For the purpose of this exercise, both are important, in my opinion.

Continue reading “Marketing Consulting Services for the 21st Century – Part 3: Market Research”

Effective Time Management

Ian McKenzie writes: Effective time management doesn’t mean doing more things or doing them more quickly. Effective time management means getting more of the important work done in a day. In fact, effective time management is even more important than efficient use of our time. The best time managers are both effective and efficient. Know What’s … Continue reading Effective Time Management

Amy Campbell: First Time Homebuyer – Or how a professional services marketer became a customer

Image by nancyarora2020 via Flickr Amy Campbell provides marketing consulting to professional service firms, primarily law firms. When she recently purchased her first home, she got the chance to experience professional service as a client, and the experience was eye-opening: No one ever offered the: “here’s what’s going to happen, this is what you can … Continue reading Amy Campbell: First Time Homebuyer – Or how a professional services marketer became a customer

Social Media Marketing ROI and Marketing Gravity

Mark Buckshon, of Construction Marketing Ideas, recently commented on a blog post from Matt Handal, of Help EveryBody Everyday: In his Help EveryBody Everyday blog, Matt Handal tackles the question that should challenge AEC industry marketers:  Does our investment in time and resources on social media really provide a return on investment? Handal provides an … Continue reading Social Media Marketing ROI and Marketing Gravity

It is the Message, not the Method

“Put. That coffee. Down… Coffee’s for closers only.” from Glengarry Glen Ross Marketing, business development, client development, advertising, social networking, blogging, direct mail, outbound and inbound marketing, rainmaking, etc. Different terms used to carve out job descriptions and niche consulting practices in the marketing landscape. But isn’t the desired outcome the same – to help … Continue reading It is the Message, not the Method