One of the biggest roadblocks to marketing success is a lack of buy-in from non-marketing staff. A more positive way to phrase that is, one of the most important things marketing needs to succeed is?a champion. I don?t mean a great marketing direct...
Tag: Wikipedia
BLHill.net: The Elevator Pitch
According to Wikipedia, ?an elevator pitch or elevator speech is an overview of a product, service, person, group or organization, or project and is often a part of a fundraising, marketing communications, brand, or public relations program.? The t...
Marketing Consulting Services for the 21st Century ? Part 3: Market Research
Market research and marketing research are often used interchangeably, but according to Wikipedia, this is an amateur?s mistake. Whatever, results matter ? not jargon. Market research ?is any organized effort to gather information about markets o...
AEC Forensics 