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AEC Forensics

Dissecting the Built Environment with Brian L. Hill

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Tag: Wikipedia

Marketing Initiatives Require Support From Upper Management (Markitecture Consulting)

One of the biggest roadblocks to marketing success is a lack of buy-in from non-marketing staff. A more positive way to phrase that is, one of the most important things marketing needs to succeed is?a champion. I don?t mean a great marketing direct...

Brian L. Hill Innovation and Technology, Quality and Risk Management December 6, 2010 1 Minute

BLHill.net: The Elevator Pitch

According to Wikipedia, ?an elevator pitch or elevator speech is an overview of a product, service, person, group or organization, or project and is often a part of a fundraising, marketing communications, brand, or public relations program.? The t...

Brian L. Hill Innovation and Technology October 11, 2010 1 Minute

Marketing Consulting Services for the 21st Century ? Part 3: Market Research

Market research and marketing research are often used interchangeably, but according to Wikipedia, this is an amateur?s mistake. Whatever, results matter ? not jargon. Market research ?is any organized effort to gather information about markets o...

Brian L. Hill Innovation and Technology October 8, 2010 1 Minute

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