Wowzers! That's my general response to a controversy that has been brewing over the last several weeks among marketers responsible for promoting architecture, engineering and construction professional services. It all started when Professional Services Management Journal (PSMJ) published a list-based article called, "8 Reasons You Shouldn't Do A/E Marketing," which started out as follows: A/E … Continue reading Who knew how controversial the world of A/E/C marketing could be?
Consulting is, in my opinion, one of the most noble professions that exists. Sadly, too many freelancers, subcontractors and outsourced laborers have diluted the meaning of the word "consultant." For the purposes of this article, let's agree that the true definition of a consultant is a professional who leverages many years of experience, knowledge, and training, often applying … Continue reading “Coffee is for Closers” – 6 Tips for Winning More Clients as a Consultant
Back in 2001, several thought-leaders in the software development world got together and tried to reinvent the business processes behind turning code into something useful and marketable. The result is known as the Agile Manifesto and has spurred on a revolution in how software is made, with a pragmatic, market-driven and user-centric approach. When AirBnB … Continue reading The future of commercial real estate development will be Agile
Last week, my colleagues and I joined about 1,400 of our closest friends in the construction defect litigation industry at the Disneyland Hotel for a conference. It was my first time staying at the actual Disneyland Hotel. Nice hotel, but really unacceptably poor wifi, and the grounds demonstrate a myopic and blatant disregard for the … Continue reading Manufactured Magic: The story behind the story of Disney World’s $1-billion re-imagineering
San Diego has been at the epicenter of the microbrewery and craft beer scene since the beginning. The neighborhood my wife and I lived in when we were first married went from being an affordable place to rent an apartment, to becoming the scene for artisanal brews. The hookers have been mostly displaced by hipsters. … Continue reading How much of an impact is craft beer to the San Diego region? 6,200 jobs and $600-million per year