Papyrus is distinctive as typefaces go, and as a result, highly recognizable. For typeface designers, that seems like the ultimate accomplishment. Unless, as in the case of Papyrus and Comic Sans before it, the typeface becomes so prevalent that it loses its luster. I will go one step farther, and state for the record, that … Continue reading Saturday Night Live’s hilarious roast of the guy behind the Papyrus typeface
Bill Graham, legendary concert promoter and impresario said the above quote in regards to one of his favorite bands to work with: the Grateful Dead. Since today is the 22nd anniversary of Jerry Garcia's passing, I thought it would be fun to tie in today's post with something related to the Dead... Matt Handal, SMPS … Continue reading “They aren’t the best at what they do, they are the only ones that do what they do”
Stuart Kaplow posted an update at Green Building Law Update on a settlement between the Federal Trade Commission (FTC) and four paint manufacturers over "unsubstantiated" claims regarding paint products marked as free of volatile organic compounds (VOCs). Per California law, paints sold for residential application must meet stringent requirements regarding VOC content, and as is … Continue reading Paint manufacturers in hot water with FTC once again over VOC content
Mark Buckshon's wonderfully rich blog, Construction Marketing Ideas, is in my humble opinion, perhaps the best resource there is for growing businesses in the architecture, engineering and construction industry. Every day, without fail, a new post is published that provides actionable advice, provokes thought, or forces one to question their own previously held assumptions. And … Continue reading What are the strategies and tactics behind 2017’s Best Construction Blog?
Wowzers! That's my general response to a controversy that has been brewing over the last several weeks among marketers responsible for promoting architecture, engineering and construction professional services. It all started when Professional Services Management Journal (PSMJ) published a list-based article called, "8 Reasons You Shouldn't Do A/E Marketing," which started out as follows: A/E … Continue reading Who knew how controversial the world of A/E/C marketing could be?