Papyrus is distinctive as typefaces go, and as a result, highly recognizable. For typeface designers, that seems like the ultimate accomplishment. Unless, as in the case of Papyrus and Comic Sans before it, the typeface becomes so prevalent that it loses its luster.
I will go one step farther, and state for the record, that I believe Helvetica has suffered the same fate. It is a great font, but it is too common. Continue reading “Saturday Night Live’s hilarious roast of the guy behind the Papyrus typeface”
Bill Graham, legendary concert promoter and impresario said the above quote in regards to one of his favorite bands to work with: the Grateful Dead. Since today is the 22nd anniversary of Jerry Garcia’s passing, I thought it would be fun to tie in today’s post with something related to the Dead…
Matt Handal, SMPS rock star, head of marketing for a highly successful consulting firm in the A/E/C industry, author of the best book I know of on responding to RFPs, and just an all around neat guy, posted yet another intriguing post at his website, Help Everybody Every Day. The post: Architects and Engineers Suffer From Mass Superiority Delusion.
Continue reading ““They aren’t the best at what they do, they are the only ones that do what they do””
Stuart Kaplow posted an update at Green Building Law Update on a settlement between the Federal Trade Commission (FTC) and four paint manufacturers over "unsubstantiated" claims regarding paint products marked as free of volatile organic compounds (VOCs). Per California law, paints sold for residential application must meet stringent requirements regarding VOC content, and as is … Continue reading Paint manufacturers in hot water with FTC once again over VOC content
Mark Buckshon’s wonderfully rich blog, Construction Marketing Ideas, is in my humble opinion, perhaps the best resource there is for growing businesses in the architecture, engineering and construction industry. Every day, without fail, a new post is published that provides actionable advice, provokes thought, or forces one to question their own previously held assumptions. And … Continue reading What are the strategies and tactics behind 2017’s Best Construction Blog?
Wowzers! That’s my general response to a controversy that has been brewing over the last several weeks among marketers responsible for promoting architecture, engineering and construction professional services.
It all started when Professional Services Management Journal (PSMJ) published a list-based article called, “8 Reasons You Shouldn’t Do A/E Marketing,” which started out as follows: Continue reading “Who knew how controversial the world of A/E/C marketing could be?”
Brave New World, indeed. One of the drawbacks to the Internet of Things (IoT), enabling devices to communicate with other devices, is that connected devices could be compromised and controlled by folks with nefarious motives.
But what if that nefarious actor was the device’s manufacturer reacting poorly to a customer’s negative review? Continue reading ““Smart” garage door opener manufacturer remotely disables customer’s equipment over dispute”
Consulting is, in my opinion, one of the most noble professions that exists. Sadly, too many freelancers, subcontractors and outsourced laborers have diluted the meaning of the word “consultant.” For the purposes of this article, let’s agree that the true definition of a consultant is a professional who leverages many years of experience, knowledge, and training, often applying … Continue reading “Coffee is for Closers” – 6 Tips for Winning More Clients as a Consultant
Whether you are in a formal marketing role, or if you are a consultant or small business owner, the only way to continue to connect with clients/prospects is to make sure that your marketing outreach is as effective as it can be. Since marketing best practices are constantly shifting, that means that we as professionals … Continue reading These 10 marketing books will help you step up your marketing game in 2017
Patagonia is a company I first learned about through my high school government teacher, who happened to have been a longtime friend of the founder of the company. The two had shared many adventures backpacking and hiking in remote locations over the years, and as my teacher at the time shared, the company’s image as … Continue reading An unlikely, yet completely authentic business manifesto: Let My People Go Surfing
What must have seemed like such a good idea at the time—Longaberger basket company constructing a 7-story building in the shape of their flagship product—has made it very difficult for commercial real estate brokers trying to sell the building. It seems nobody wants to locate their offices in a giant basket.
Continue reading “Basket-shaped building, former HQ for basket company, not finding many buyers”